A well-known principle of mathematics tells us that a negative quantity multiplied by another negative quantity results in a positive quantity. When applied to advertising, however, the principle proves slightly more complicated. Take for example the relationship between "rapper" Pitbull and "beer" product Bud Light, which recently yielded a TV commercial of such grave, aggressive inauthenticity that one can only wince for all involved — even for Pitbull himself, behind whose sunglasses, if you look carefully, you can make out the gleam of plump, bulb-like tears. But repeated viewings and forensic breakdowns of the spot actually transmute the quantities, giving us marvelous new insight into their stupidity.
The ending is practically performance art:
"There’s no ‘I’ in threesome, ladies. Keep drinking."
"This is the most fun I’ve ever had at a place that ran out of Corona!"
"Which body of water is that? No, not the one in your hand."